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Friday, 17 March 2017
180 Degree Rule
When a rule in media is broke, the viewer will always question just what on earth has happened.
Here is an example of the 180 rule:
Who is my target audience?
My target audience
My target audience that i was aiming to promote my clip at was at middle aged football supporters, also i was trying to promote it to 18-30 year olds too that enjoy the casual scene. With football hooliganism being such a niche market we had to be extremely specific trying to match all of the conventions.
E.g:
An away day, starting early drinks on the train and chanting through the away town,
Wearing top quality gear for example: stone island, cp company, Ralph Lauren, Lacoste and adidas shoes.
The majority of middle aged men don't have social media, i thought the best way to advertise the film trailer was to put an article in a newspaper.
On the flip side the youth use lots of social media so advertising on social media sites would be best to promote it for the age brackets of 18-30.
My target audience that i was aiming to promote my clip at was at middle aged football supporters, also i was trying to promote it to 18-30 year olds too that enjoy the casual scene. With football hooliganism being such a niche market we had to be extremely specific trying to match all of the conventions.
E.g:
An away day, starting early drinks on the train and chanting through the away town,
Wearing top quality gear for example: stone island, cp company, Ralph Lauren, Lacoste and adidas shoes.
The majority of middle aged men don't have social media, i thought the best way to advertise the film trailer was to put an article in a newspaper.
On the flip side the youth use lots of social media so advertising on social media sites would be best to promote it for the age brackets of 18-30.
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